2176 Hillsboro Rd #100 Franklin, TN 37069

Important Messages

Please read these messages, then Click Here for more info before scheduling your visit.

November 11, 2020

Hello Eyedentity Eyecare Family,

We are all working through this pandemic together, diligently cleaning, masking, ventilating, distancing, limiting traffic in the office, and everything else that comes along with keeping everyone safe while providing you with excellent eyecare during the COVID-19 pandemic.

I want to update you about our ongoing efforts. Due to increased community transmission of COVID-19, the following protocols have been added and are in effect until December 31, 2020.

  1. All staff are required to wear KN-95 or N95 style masks.
  2. Patients are required to wear white cone style disposable masks with ear loops, which will be provided on arrival during COVID screening. This gives us maximum “Source Control” of potential infections entering the office. Patients and visitors are not allowed to substitute their own mask. You can wear your personal mask underneath ours by request.
  3. Non-patient visitors are not allowed in the office unless they are a caregiver of a disabled person or parent of a child under 14. Parents are brought in at the conclusion of the exam to discuss findings and recommendations.
Exam and follow-up visit times can potentially take longer than usual because of increased safety protocols. We are working to reduce these delays and we ask you to please be patient and allow for increased visit times.

As a reminder to patients with calendar year insurance benefits who need an appointment before year-end, please book your December appointment now. Routine eye exam appointments before year end will probably not be available if you wait until December 10 to schedule. Please act today to be seen in 2020.

We at Eyedentity Eyecare wish everyone a safe and happy holiday season.

William Cuthbertson, OD, FAAO and Staff

April 24, 2020

Hello Eyedentity Eyecare Family!

We are happy to announce that we are now open for routine eyecare with the same great staff and service! Our processes will be a little different for a while to keep everyone safe during your visit. Following guidelines from the CDC, federal, state, and national organizations, we have re-engineered our cleaning/disinfection, patient care, and daily staff routines to maximize office safety. Plexiglass barriers, breath shields, HEPA air filtration systems, positive pressure office ventilation, masks, gloves, temperature checks, and scheduled cleaning throughout the day are the new normal. Improved appointment spacing so no waiting is necessary, telephone check-in, and careful consideration throughout your visit ensures that only a few patients are in the office at the same time. You get more personal care, and we even have a virtual optical consultation available before your visit so you can begin your search with our optician for a great new look in eyewear. Our new system is working great, and now we are just trying to find out how to show you a great big smile from behind our masks.

We know everyone feels better when they know what to expect, so here is an idea of how your upcoming visit might go. It's really quite easy.

  1. Contact us to make an appointment, and we'll take care of your paperwork by telephone before your visit. A COVID-19 Screening Form from our website will be necessary for office entry.
  2. When you arrive, our door signage will have the number to call for check-in.
  3. After providing you a blue disposable face mask, a little hand sanitizer and a quick temperature check, we're ready for your eye exam. You are not likely to pass any other patients in the office since this is your reserved time and we practice one-way traffic.
  4. After your exam we will give you your prescription and invite you to our optical area, which will be reserved just for you. Our new eyeglass cleaning protocol will ensure that your eyewear has been disinfected before and after you try it on.
  5. Our reduced booking schedule allows team members to work together with you to improve your office visit and checkout.
  6. Your contact lenses will be mailed to you at no additional fee for convenience until 06/30/2020.
  7. We are now using secure curbside pickup of special contact orders and eyeglass drop-offs for optical services.
We know it sounds like a lot, but it really has been going quite smoothly. Our patients have already commented that it was easier and more relaxed than expected. In these trying times, we take the anxiety out of going to your eye doctor, and we're ready to serve you. As always, we thank you for being an important part of our family for these 25 years in Grassland. Until then, keep those masks on, wash those hands, and practice physical distancing with lots of big social interaction!

Our very best to you and your family,
Dr. William Cuthbertson and the Staff of Eyedentity Eyecare

Eyedentity Eyecare

Putting Our Passion For Eye Care To Work For You

At Eyedentity Eyecare, we take pride in providing a level of knowledge and service above and beyond your expectations. Your vision and eye health are extremely important, which is why we take the time with every patient to ensure the highest quality care. Our doctor, William Cuthbertson, has been practicing for over 25 years and is the first optometrist in Williamson County to be both ABO Board Certified and a Fellow in the American Academy of Optometry.

From Eye Exams for the whole family, to high quality glasses and contacts, find out why Eyedentity stands apart from the competition.

Learn More Schedule Your Visit
Dr. William Cuthbertson of Eyedentity Eyecare in Franklin, Tn.

William Y. Cuthbertson, OD, FAAO, Dipl ABO

Our Services

Eye Exams

We use state-of-the-art equipment to assess the vision and eye health of patients of all ages. We also pride ourselves in providing comprehensive examinations to special populations in our community.

Specialized Eye Care

We offer testing and treatment for a wide range of eye conditions, including: Macular Degeneration, Diabetic Retinopathy, Glaucoma, Dry Eyes, Eye Allergies and more.

Eye Care Products

Easy, fast optical service with experienced staff and only the highest rated brands! Custom-fitted contacts which match your lifestyle needs. We offer proven solutions!

See the difference

Why Choose Us?

Patient Testimonials

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Common Issues

1.Bad or Broken Glasses?

Our high tech optical lab makes single vision glasses same day or next day to help you in an emergency! Call us now and we'll get you fixed up right quick!

Our staff have over 50 years combined experience in eyecare and optical to fix prior prescription and glasses problems. Come in and let us fix your problems!

Come in and let's find out why those contacts don't work. Our high tech exam will show you how we solve those pesky problems and get you seeing better with the most comfort for your busy day!

Many things can cause red, uncomfortable eyes. Come in and we"ll show you what the problems are and how to solve them. We will review health conditions, environment, medicines, and current eye treatments which all affect eye comfort. We'll test for dry eye and explain in an easy manner how to fix those red, painful eyes. Understanding the solutions, plan, and follow-up will make sure they stay comfortable. Help is on the way! Learn More

You don't have to shop for your glasses online or at a high-volume chain store to get a great bargain. We have single vision glasses starting at $89 and progressives starting at $149 complete with warranty fitted by professionals with many years experience doing things right in optical.

Our doctor and staff work in a relaxed way with proven methods to help you solve your eyecare problems without any high stress or high pressure. We are listeners first, and are here to help you in a way that makes you most comfortable with your eye exam and optical shopping. Come see the difference thirty years in the neighborhood can make for you and your family!

Check out our FAQs Page, or call us at (615) 791-7030.